For Graphic Design 2, students were assigned a semester—long project to create a campaign book on based on our personal preference. The campaign REFILL is primarily an informational campaign that allows the audience to gain information on the benefits of drinking water and the negative effects of dehydration.

Drinking enough water each day is crucial for both physical and mental health. People often forget the importance of drinking water because they tend to drink other beverages such as coffee, juice, tea, and more. The cause of REFILL campaign is to educate people on the importance of drinking water, and to create a healthy habit of drinking enough water each day. 

I began by researching the importance of drinking water and the effects of dehydration on the human body. I focused on the consequences of not drinking enough water daily and how hydration impacts overall health. Since my primary target audience was college students, I selected a vibrant, fun color palette and a bubbly typeface for the posters to make the campaign engaging and appealing.

The goal of this campaign is to encourage the audience to develop a healthy habit of drinking enough water each day.